Fremdschämen. Learn the word. Because it’s that feeling you have when you watch this video: specifically, utter embarrassment for someone else. It’s that same thing you feel 90% of the time watching Reality TV. But it begs the question: why do people think rap lends legimitacy to their diatribes?!
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Why This Kolaveri Di hit 36M views in 3 mos on Youtube. It’s from a Tamil film, 3, to be released this year. Thing is…the song is just begging to be rapped on! But not like this…
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This is pop-rap. It’s like soft rock rap. Like the band Air Supply … doing rap.
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The’s story’s old as man: 2 brothers–1 wants fame and fortune; other wants to preserve family values. In this case, it’s an Indian rap group from Rukus Avenue records, based out of California.
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March 12, 2012
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